Why should I care about the NBA Finals?
Although my favorite team emerged victorious, in what once was the focal point of my birthday celebrations as a youth (watching Jordan hoist trophy, after trophy, after trophy…) has become a mere afterthought. I pondered the underlying reasons to my recent apathy towards the David Stern-managed league and came to one conclusion. The NBA is apathetic towards me.
There is no effort to reach out to me as a young to middle-aged professional male with strong lifelong ties to an organization. (Please understand generalizations such as this are not made of malice or ill will. Assessments of a broad section of people are not reflections of all members of a race or class, but a statement of opinion regarding generalizations arrived at through casual observations of my brief 23 years of life.) This demographic has been ignored since the late 1990s.











