The Blue Workhorse

Although my favorite team emerged victorious, in what once was the focal point of my birthday celebrations as a youth (watching Jordan hoist trophy, after trophy, after trophy…) has become a mere afterthought. I pondered the underlying reasons to my recent apathy towards the David Stern-managed league and came to one conclusion. The NBA is apathetic towards me.

There is no effort to reach out to me as a young to middle-aged professional male with strong lifelong ties to an organization. (Please understand generalizations such as this are not made of malice or ill will. Assessments of a broad section of people are not reflections of all members of a race or class, but a statement of opinion regarding generalizations arrived at through casual observations of my brief 23 years of life.) This demographic has been ignored since the late 1990s.

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Atlanta Hawks: Where Shock the World Happens - When attending Game 3, I saw a guy with a posterboard sign that simply read “Shock the World.” Last night for Game 6, everyone who attended was given a shirt with the same words branded across the front. Nearly every ‘expert’ predicted a series sweep, especially when Boston handily won the first two games, but the Hawks surprised many by winning Game 3. They then adopted the mantra wholeheartedly and startled many when they won …